There once was a time when the NBA had a young successor to Michael Jordan and everyone loved him. He had his team, his city, and the league in his pocket, with the ability to do no wrong.
Then, we had “the decision” and everything changed in one fell swoop. Lebron James went from the NBA’s favorite superstar to exiled, hated, and fan divided overnight.
Usually, when a player joins a star studded team in a bigger market, they are looked in a positive light. Their cards see an uptick on the market and people stash them away for a big return on investment. In this case, collectors were severely divided and the market showed this almost immediately. Cards that were usually the hottest sellers, instantly took a hit.
The card pictured above usually should have sold for at least $700, and possibly would have gone even higher. Instead, it sells for a low price of $300. It’s quite amazing how much of a difference a new market and the public’s perception can have on a player. Even cards his top rookie card, 2003-04 UD Exquisite has dropped to the $6k range, which is unheard of for such a monumental rookie.
It’s unclear if he will ever return to the same hobby stardom again, but it’s safe to say that no player is a safe investment. Even all the people crowning Kevin Durant as the next “do-no-wrong” player should remember the Lebron James market collapse.

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